It may seem obvious to brief a writer correctly when it comes to assigning media articles. However, I have found that many people still don’t know what specific questions to ask.
I have drafted a list of questions you are welcome to use when briefing a writer on a story. You will find them on the page titled, “PR Tips: Briefing writers” on my blog. (Link: https://communikaysa.wordpress.com/pr-tips-questions-for-briefing-writers/
The customer story questions are suited for IT/ Technology companies, but can be tailored to almost any other industry.
If you do have comments or even more questions to add to the list, let me know.