It may seem obvious to brief a writer correctly when it comes to assigning media articles. However, I have found that many people still don’t know what specific questions to ask.

I have drafted a list of questions you are welcome to use when briefing a writer on a story. You will find them on the page titled, “PR Tips: Briefing writers” on my blog. (Link:

The customer story questions are suited for IT/ Technology companies, but can be tailored to almost any other industry.

If you do have comments or even more questions to add to the list, let me know.

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